Ghent, Belgium, 7 September 2023 – Belgian mediatech innovator Limecraft announces the appointment of Stuart Russell who has joined the company in the newly created role of Head of Marketing. He has worked in the media and entertainment industry for 13 years, holding senior marketing posts with LED lighting pioneer Litepanels and then Ross Video where he spent almost nine years. A Fellow of the Chartered Institute of Marketing, published columnist and contributor to several industry committees and councils, he brings a wealth of experience in brand building, communications and marketing strategy to the business.

“I’m delighted that Stuart has joined us as we embark on our next stage of growth,” comments Limecraft’s Co-founder and Executive Chairman Maarten Verwaest. “This is another key hire for the company following the recent appointment of Joris Claes as our new CEO, and reflects our desire to attract the industry’s best talent, build our profile and scale up our business.”

“I am very pleased to be joining Limecraft just before the industry gets together in Amsterdam,” Stuart Russell adds. “The company has an incredible story and has consistently grown without taking on any external investment. When you take that financial acumen and stability then mix in the passion and expertise of the team and the amazing performance of the company’s products, you get something very special that more people should hear about. I look forward to sharing our story with IBC attendees and visitors.”

CEO Joris Claes is also keen to highlight Limecraft’s future ambitions: “We’re expecting to make several new and significant appointments this year as we further develop our platform and bring new customers to our ecosystem. This is an exciting time for Limecraft and we’re looking forward to showing off our latest developments at IBC next week.”

Limecraft will be exhibiting on booth 7.D23 throughout the 15-18 September event. Click here to schedule a meeting with the team.

About Limecraft

Loved by award-winning creators and trusted by the industry’s largest content producers, Limecraft offers a fresh approach to your video workspace. We help producers and storytellers improve collaboration and create more compelling content.

Limecraft’s cloud-based solutions enable content creators to store, manage and share everything from the first rushes to thousands of masters, easily and securely. We help you keep track of locally-stored assets and use AI transcription and image recognition to index content and automate repetitive work, letting you focus on creative story editing. Limecraft Workspaces can be easily customised for specific formats like scripted TV, documentary and non-scripted entertainment, getting you up and running in minutes. Delivery logic helps bridge the gap between content producers and broadcasters/streamers by handling file transfer, traffic management reporting, metadata, version control and communication between all stakeholders.