Budapest, Hungary – 29 February 2024Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management, has today announced the appointment of Alison Liew as its new Business Development Specialist for Southeast Asia, with responsibility for driving business growth across the region.


Working alongside Candice Siow, Regional Director for Southeast Asia, Liew will also act as a senior member of the Lightware SEA team, cooperating closely with channel partners to deliver an effective sales strategy. Her appointment is part of an ongoing regional investment strategy by Lightware that also saw the arrival of Siow in December 2023.


Liew joins Lightware from NCS Group, where she spent the last 23 years working in a range of senior client-facing roles, most recently as Project Director, Delivery Lead and Quality Assurance Lead at NCS Engineering. She holds a Bachelor of Arts and Social Sciences Degree from the National University of Singapore.


“We are thrilled to have Alison join our team as the new Business Development Specialist for Southeast Asia. Alison brings a wealth of experience and a proven track record of success from her tenure at NCS Group, which aligns perfectly with Lightware’s commitment to driving growth and delivering excellence in connectivity solutions. Under her guidance, we are confident in strengthening our market position and achieving our strategic goals across the region,” said Candice Siow, Regional Director for Southeast Asia, Lightware.


“I’m delighted to join Lightware and contribute to its continued growth in Southeast Asia. With my background in client-facing roles and project management, I’m eager to drive our business forward, and by working closely with Candice and our wider team, I aim to deliver impactful sales strategies and strengthen our partnerships across the region.” added Alison Liew, Business Development Specialist for Southeast Asia, Lightware.