Atlanta, GA, August 23, 2023 – Atlanta DTH (ADTH) confirms that shipments of ADTH NEXTGEN TV Box have commenced this week.

“This is a landmark moment both for us and for our development partner, Tolka,” comments Ivy Shou, President of Atlanta DTH. “The ADTH upgrade accessory receiver is not only fully certified with the NEXTGEN TV logo but also verified for content security. This assures that consumers will get the best possible experience at home, enjoying the outstanding advantages of NEXTGEN TV channels in 70 markets across the USA.

“The ADTH NEXTGEN TV Box packs a huge amount of processing power and versatility into its compact dimensions and makes UHD TV reception easier than ever. It is also the first set top box to support A3SA digital rights management. Our product and software development teams have managed to achieve this at a very affordable price point.

“We were honored to be recognized by the Pearl TV industry organization and its certification associate, Resillion, as one of the first vendors to produce officially certified NEXTGEN upgrade accessory receivers.”

The ADTH NEXTGEN TV Box allows ATSC 3.0 NEXTGEN TV and ATSC 1.0 free-to-air television programs to be viewed on any IP-compatible TV display. Housed in a compact unit designed to fit beneath or alongside the display, it comes with ATSC 3.0 and ATSC 1.0 support, Ethernet, dual-band Wi-Fi, HDMI, S/PDIF digital audio, and RCA connectors. A wide range of features are supported including an electronic program guide and parental controls. Dolby AC-4, audio description and closed captions can be activated to support viewers with impaired hearing.

Orders for the ADTH NEXTGEN TV Box can be placed via ADTH’s website – The manufacturer’s suggested retail price is US$119.99.

NEXTGEN TV offers a major advance in terms of viewer experience, including cinema quality 2160p 4K UHD video resolution, 120 Hz frame rate, high dynamic range, wide color gamut and immersive audio. The transition from HD to UHD television broadcasting is already in progress and looks likely to accelerate as the global population of UHD TV displays increases. UHD is already the default definition for practically all consumer TV screens, offering four times the picture clarity of HD displays. NEXTGEN TV is already accessible in 60 percent of homes across the USA and expected to reach 75 percent of American viewers by December of this year.

A3SA digital rights management is being promoted by the ATSC 3.0 Security Authority which was established by the major networks and broadcast groups in consultation with the Consumer Technology Association. It is designed to protect content producers and broadcasters from disruptive program piracy.

About ADTH: Atlanta DTH, Inc. is a world-class producer of cable and satellite direct-to-home communications equipment and a developer of innovative telecommunication systems for IPTV, OTT, DTT and other media-related applications. ADTH solutions provide the tools for content broadcasters to expand their service offerings to existing and new customers by allowing them to expand and develop their markets. ADTH strives to meet the technological goals of its customers across the broadcast, telecommunications, and IPTV sectors.