Making a Professional Corporate Video on a Budget: Tips from an Expert. Corporate video is a great way to introduce your company and tell your story. Videos can be used as web content, as short-form social media snippets, or as podcasts. When it comes to making an effective corporate video on a budget, there are some things you should know. Here are some of the most important tips on how to make a professional and high quality video for your company without breaking the bank.
What is a corporate video?
A corporate video is a short clip that tells the story of your business. It showcases what you do, who you are, and who your ideal customer is. A good video will also provide viewers with an overview of your company’s mission and values.
The best videos are short (under 3 minutes), professional, and easy to follow.
How to make the perfect video on a budget
It’s no secret that video marketing is one of the most effective ways to reach your audience. But what if you don’t have the money to make an expensive, professionally-made video? If you want to create a high-quality corporate video without breaking the bank, keep these tips in mind:
1) Create shorter videos with less than 90 seconds of screen time.
2) It’s important that your video is engaging and visually appealing, so use high quality graphics and images.
3) Keep the production costs down by using clips from other videos or photos. Or try making tutorial videos which will need fewer visuals.
4) Use templates like PowerPoint templates, Canva templates, or Sparkol templates for free designs to save on design costs.
5) Consider using video creation softwares like Animoto or PowToon which are free for basic features.
Tips on what to include in your video
The first thing you should do is identify your desired message or goal for the video. You want to make sure that this content comes across clearly and succinctly.
Keep the length of the video in mind. If it’s too long, people will lose interest. But, if it’s too short, they won’t be able to get a good sense of what your company does.
A great way to ensure that viewers are engaged is through graphics and animation. These visual aids can be used to emphasize your business’ brand, showcase key messages, and break up text-heavy copy with informative visuals.
You should also consider any special effects you want to include in the video–this might include things like text slides or animated transitions between scenes. There are plenty of less expensive ways to achieve these effects than by hiring a professional editor who would charge exorbitant fees for their services. But, if you’re looking for top quality results, finding an experienced professional editor is worth it!
If you’re on a budget but still want an effective corporate video, these tips will help guide you along the way!
How to save money while making your video
When you’re making a video for your company, there are three main areas to focus on: production, editing and post-production.
Production: The first step is to identify what type of budget you have and how much time you can dedicate to the project. For example, if you only have £500 and five hours to work with, don’t shoot a 5-minute piece. Instead, you should focus on shooting a 1-2 minute video that will tell your story effectively.
Editing: Editing is where you’ll spend most of your time and money. You can edit using Final Cut Pro X or Adobe Premiere Pro CC for Mac at home, which will take more time than if you were using an online editor like Wideo or Animoto. Professionally editing your video will cost more than doing it yourself at home but it’s worth it in the end because it will make your video look better.
Post-production: Post-production is the last stage of the process before publishing your video for all to see. You can use various filters or effects to make your videos stand out from others’ content on social media channels like Facebook or Twitter.
Conclusion
A corporate video can be a great way to demonstrate your company’s culture and get your message out there. But it can be expensive to get started, especially if you’ve never made one before.
Luckily, there are a few ways you can save money and still get the professional quality video you want.
For example, you can get a great sound quality for your video by recording a voiceover in a quiet space in your office. You can also edit in iMovie, which is free and pretty simple to use. And if you need graphics or animation, you can use stock footage that you have permission to use in your video, or design them yourself in Photoshop.
So don’t let a lack of resources prevent you from making a professional video. Follow these tips and you’ll be well on your way to producing a video that reflects your company culture and helps grow your business!
Making a Professional Corporate Video on a Budget: Tips from an Expert. Corporate video is a great way to introduce your company and tell your story. Videos can be used as web content, as short-form social media snippets, or as podcasts. When it comes to making an effective corporate video on a budget, there are some things you should know. Here are some of the most important tips on how to make a professional and high quality video for your company without breaking the bank.
