Cuez, the pioneering broadcast tech firm known for streamlining live production workflows, is making a major statement at the Media Production & Technology Show (MPTS) 2025, set to take place at Olympia London. Visitors will find Cuez at booth F37, where the company will unveil its latest advancements in rundown and automation systems – part of an ongoing push to redefine control room efficiency and flexibility.
At the heart of Cuez’s offering is a unified control layer that enables broadcasters to build, structure, and customise their live production workflows like never before. The Cuez Rundown & Automator system brings all elements under one adaptive umbrella, eliminating the fragmented, multi-system setup that has long hindered live broadcast operations. With seamless integration capabilities, the platform interfaces effortlessly with a wide array of third-party tools, making it an open, interoperable solution designed for modern media teams.
This year, Cuez is also putting the spotlight on its AI-powered rundown and automation tools, a core outcome of its involvement in the award-winning IBC Accelerator project “Evolution of the Control Room.” These AI modules are built not only to automate routine functions but to actively assist operators in making real-time decisions. The technology’s ultimate aim is not to replace human creativity but to augment it — reducing the pressure of time-sensitive tasks and enabling smoother, more adaptive production in dynamic environments.
One of the most anticipated highlights of MPTS 2025 is the panel discussion titled “AI Agents in Live Production,” taking place on May 14 at 16:20 in the AI Media Zone. This session will feature Cuez’s Head of Growth, Aaron Nuytemans, who joins a prestigious lineup including Jon Roberts (ITN), Morag McIntosh (BBC), and Justin Grayston (Google). Together, they will explore the tangible ways in which AI assistant agents are transforming live content creation — not as distant theoretical concepts but as practical tools already making an impact in control rooms today.
The discussion stems from the success of the original IBC Accelerator 2024 initiative, which brought together a consortium of major broadcasters and technology partners to prototype the next generation of AI-enhanced production workflows. As part of the team that helped bring this project to life — and with its technology recognised as a central innovation — Cuez is now showing how those concepts translate into real-world broadcasting environments.
In essence, Cuez’s presence at MPTS signals a shift in how live production teams will approach their workflows going forward. Whether you’re a traditional broadcaster seeking to modernise, or a digital-first creator looking for scalable solutions, Cuez offers a compelling vision of streamlined, AI-augmented control.
As industry trends lean heavily toward automation, interoperability, and AI enablement, Cuez stands at the intersection of these movements — providing tools that are not only cutting-edge but also intuitively built for the operators who rely on them. The company’s modular, customisable platform is a direct response to the growing demand for agile, resilient, and user-focused production systems.
Attendees of MPTS 2025 are encouraged to stop by booth F37 to see the system in action and to attend the AI panel on May 14, where the next chapter of live production will be dissected and debated by some of the field’s most forward-thinking voices.
With its blend of AI innovation, operator empowerment, and deep integration, Cuez is not just showing up at MPTS — it’s shaping the conversation around the future of live media production.
