There’s a tectonic shift happening in global production—and this time, the epicenter is unmistakably the Middle East. With Saudi Arabia’s cinematic gold rush, Qatar’s meteoric sports infrastructure, and the UAE’s ever-expanding broadcast footprint, the region is no longer simply a backdrop for content. It’s fast becoming the world’s next major production hub.

But bold ambitions demand bold tools—and that’s where AGITO Gen 2 enters the frame.

Fresh off high-profile deployments including the CAF Champions League and the Italian Super Cup in Saudi Arabia, the AGITO modular dolly system from Motion Impossible is rapidly gaining a reputation as the gold standard for dynamic, stabilised camera movement in demanding, high-stakes environments.

Now, as part of a double showing in the region—Riyadh Open Day (May 6) and CABSAT 2025 (May 13–15)—AGITO Gen 2 is taking center stage, demonstrating why it’s not just ready for the Middle East’s production boom, but purpose-built for it.

AGITO Gen 2: Refined for the Frontlines of Live Production

At its core, AGITO has always been about agility—modular motion platforms capable of delivering stabilised shots across complex terrain, in formats ranging from cinema to live sports. But with Gen 2, the system’s capabilities are entering a new league.

The upgraded version brings tighter turning radii, fine-tuned high and low-speed control, whisper-quiet steering, and global Ethernet connectivity into play—critical for remote ops and IP-integrated broadcast control systems. With an IP54-rated chassis, AGITO Gen 2 is also prepared for the region’s unpredictable environments—from the heat and dust of desert venues to the air-conditioned chaos of mega arenas.

In short: this is a system built not just for precision, but for resilience—an essential trait in live production, where second chances are a luxury no one can afford.

The Riyadh Open Day: A Hands-On Look Before the Show Floor Lights Up

Ahead of CABSAT, AGITO is teaming up with long-time Saudi-based operator FinalCut to deliver an exclusive Riyadh Open Day on May 6—offering regional DPs, broadcast engineers, and producers a hands-on opportunity to test the system in a real-world setup.

This pre-showcase is more than a technical demo; it’s a strategic move to engage with local crews, demystify AGITO’s workflow, and spotlight the role of smart automation and modular motion in scaling up Middle East productions. Attendees can expect live demonstrations, interactive walkthroughs, and discussions tailored to the realities of regional filmmaking—from large-scale sports coverage to multicam entertainment events.

Click here to reserve your spot.

CABSAT 2025: AGITO, MagTrax, and the Column All Running Live

Then, it’s on to CABSAT 2025 (May 13–15), where AGITO Gen 2 will be featured at Cineom’s booth (AR-E10). This isn’t your standard stand-and-chat exhibit—AGITO’s presence promises a full live demo zone, showcasing its MagTrax system (which uses embedded magnets for automated path-following) and the Column, a silent vertical lift unit capable of supporting large camera payloads.

These demonstrations speak directly to one of the Middle East’s core production demands: scalability without compromise. Whether it’s for tracking athletes at 30km/h, gliding through a music festival crowd, or creating smooth, repeatable moves for drama and commercial work, AGITO is proving itself to be the only system that delivers on flexibility, stability, and speed—simultaneously.

Click here to meet with the Motion Impossible team at CABSAT

A System Aligned With a Region on the Rise

As the Gulf’s investment in film, TV, and live events accelerates, the question is no longer whether regional productions can meet global standards—but how to equip them to surpass those standards. The industry needs more than just high-spec gear; it needs systems that can scale, adapt, and survive under pressure.

AGITO Gen 2, with its blend of smart design and field-proven robustness, is emerging as the go-to answer for production crews across the region. And with Motion Impossible committing to hands-on training, regional partnerships, and responsive support, it’s not just entering the market — it’s embedding itself in it.

Final Word

Middle Eastern productions are growing bigger, bolder, and more ambitious. With AGITO Gen 2, the tools now match the vision. Whether you’re tracking action in a stadium or choreographing cinematic motion in the desert, this is a system ready to meet the moment.